Hey, I'm Julie, and this is what I do best.
I spent 15+ years building a national CPG brand, leading everything from product creation and packaging to retail expansion and branding. My co-founders and I earned national press and some great collaborations through honest storytelling and authentic connection to our customers.
Now I help brands at every stage find clarity, build momentum, and make smart strategic moves. Whether we’re working on a project or I’m stepping in as a fractional part of your team, I jump in quickly and focus on real results. I’m creative, resourceful and a true self-starter, using decades of hands-on experience to help your business turn plans into progress.
I work remotely with clients across the country, but if you're local to metro Detroit, I’d love to grab a coffee and hear about your next project.
Recognition & Press ———————————— Michigan State University | Product Center, Entrepreneur of the Year, 2013 Eileen Fisher Business Grant Program for Women, 2014 Hour Detroit Magazine Best of Detroit | Legendary Favorites, 2015 City of Ferndale | Mayor’s Business Council Entrepreneur of the Year, 2016 Michigan Food & Beverage Association Beverage Distributor of the Year, 2017 Michigan Celebrates Small Business Michigan 50 Companies to Watch, 2017 MichBusiness | Women Who Thrive Conference Shooting Star Award, 2017 Corp! Magazine | Everything Business Industry Leaders Award, 2017 Economic Bright Spot Award, 2018 Crain’s Detroit Business Notable Woman in Manufacturing, 2018 SEEN Magazine Cover Story Feature, 2019 My work has been featured in: · The New York Times · Food & Wine · The Wall Street Journal · goop · Forbes · Detroit Free Press · Food Network · Conde Nast Traveler